Just about everyone today has a mobile phone and with the smart phones taking over the mobile phone market. What will come next in mobile marketing? Everywhere you turn there is a contest to enter with your phone just to get you to signup to receive there alerts. We are already seeing
text message alerts that have been around for sometime taking the back burner to some of the newest crazes such as QR codes. Everywhere you turn on be it in a magazine, newspaper or an ad display somewhere QR codes are seen everywhere now. For instance I was at a NASCAR race this weekend and while looking around I noticed QR codes on the transporters that haul the cars to and from the track. The sponsors on the trailers were using QR codes to allow users to go straight to the companies site. A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. (Wikipedia.org)
You can make a QR code that will send people right to your website or just about anywhere on the Internet. Many are using it to send you right to their Facebook or Twitter page so gain followers.
Some of the new technology being used today in mobile marketing is the GPS capabilities of the phones. This allows for what is called geo-fencing allowing advertisers to target the user to the area they are located.
So I must ask, what is next where will mobile marketing go from here. Some companies are already using voice controls in their mobile search devices making it faster and easier for people to search for the companies they are looking for. Together with social media, the smart phone and mobile marketing the future looks to be on demand and in your hands.
Sources:
http://en.wikipedia.org/wiki/QR_code
http://www.commarketing.com/blog/what’s-now-and-what’s-next-in-mobile-marketing/
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