For those of you that may not know what the AAF is, AAF stands for the American Advertising Federation they are an association based in Washington D.C. and is the oldest national advertising trade association, helping protect and promote everyone’s well-being in advertising. The AAF is built with a network of 200 ad clubs across the United States and has 214 college ad clubs as well providing over 7500-student experience needed in the real world.
I was a member and president of the ad club at the college I attended and this helped me gain precious experience that I am using today. The AAF also gives students a chance to have their work seen on a national level by competing in the student Addy Awards. The Addy Awards is judge by professionals across the country and this helps give students a clear understanding of how their work compares to other work.
In 2010 I was one of the lucky students that won on the national level in the student Addys, I won gold and judges choice for our local competition and silver and both the district and national awards. This got me some well-known photographer and designers in our area looking at me, which was priceless. I would recommend that and student that has chance to join an ad club group in college do so, there is much knowledge to be gained and the events that your group can do and get involved with the community. Our group was able to get in touch with Habitat for Humanity and through this we would do photos of the build of new homes and a photo session with the family that the house was being presented to. We would then have printed a coffee table stylebook for the family to keep. Also through the ad club group we helped design flyers and ads for Habitat for Humanity.
[Image]The AAF also helps keep it members educated on the latest trends in marketing, technology and creativity and provides assistants to members that are part of local groups.
Each year the AAF holds its national conference in June, which is field with speakers, and several programs to help build your skills in areas such as social media and marketing. The annual event also hosts an expo, which provides business a place to share their products and services. And to end the four day event they hold the annual professional Addy Awards and dinner.
If you or your business is in the advertising industry this is a must event to attend and if you are not a member of the AAF this is something that you may want to look into.
Sources: www.aaf.org and www.admericaaaf.org
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